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| Soichiro Honda and Takeo Fujisawa |
Soichiro Honda
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| Soichiro Honda |
Honda was born in Hamamatsu, Shizuoka, Japan on November 17, 1906. He spent his early childhood helping his father, Gihei, a blacksmith, with his bicycle repair business. At the time his mother, Mika, was a weaver. At 15, without any formal education, Honda left home and headed to Tokyo to look for work. He obtained an apprenticeship at a garage in 1922, and after some hesitation over his employment, he stayed for six years, working as a car mechanic before returning home to start his own auto repair business in 1928 at the age of 22.
In 1937 Honda began producing piston rings for small engines, which led to manufacturing small engines to be used in motorcycles, and then in 1948 he started producing complete motorcycles as president of the Honda Motor Company. Honda turned the company into a billion-dollar multinational that produced the best-selling motorcycles in the world. Honda's engineering and marketing skills resulted in Honda motorcycles' outselling Triumph and Harley-Davidson in their respective home markets. In 1959 Honda Motorcycles opened its first dealership in the United States.
Honda remained president until his retirement in 1973, stayed on as director, and was appointed "supreme adviser" in 1983. His status was such that People magazine placed him on their "25 Most Intriguing People of the Year" list for 1980, dubbing him "the Japanese Henry Ford." In retirement Honda busied himself with work connected with the Honda Foundation. He died in 1991 from liver failure.
| Born | November 17, 1906 Hamamatsu, Japan | ||||
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| Died | August 5, 1991 (aged 84) Tokyo, Japan | ||||
| Nationality | Japan | ||||
| Other names | Shacho San | ||||
| Occupation | Founder, Honda Motor Company Limited | ||||
| Spouse | Sachi Honda |
Takeo Fujisawa
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| Takeo Fujisawa |
Takeo Fujisawa was born in Koishikawa-ku (now Bunkyo-ku), Tokyo, as the eldest son of Hideshiro Fujisawa and his wife Yuki. After a series of jobs in banking and other sectors, his father Shushiro had become the manager of the Jitsueisha, a publicity company that made slide commercials for display at movie theaters. In 1923, when the young Fujisawa was in his first year at Kyoka Middle School, the Great Kanto Earthquake dealt the whole family a terrible blow. The Jitsueisha was destroyed and the elder Fujisawa was left with nothing but borrowed money to live on. Later he planned to revive the movie industry but the tremendous efforts he had made after the disaster had wrecked his health and he became an invalid. The young Fujisawa hoped to became a teacher but failed the official Tokyo school examinations and worked as a professional copyist, writing addresses on envelopes in order to support the family and devoting his leisure time to reading literature. When we see how successful the Takeo Fujisawa was in his later life it is difficult to imagine what a shy young man and poor speaker he was in his early years.
In 1930, he was called up for military service and after a year in the army he resumed his work as a copyist. Fujisawa’s first permanent employment started in September 1934 when he was twenty-three years old. He worked for the Mitsuwa Shokai, a company in Hatchobori, Nihonbashi, Tokyo, a dealer of steel products, Fujisawa was employed as a traveling salesman, visiting small factories to promote the Mitsuwa Shokai’s steel products. When asked why he had chosen this particular job when his interpersonal skills were so weak, his only reply was that he had felt an intuition that this was the path he should follow. His hidden talent suddenly blossomed and he gradually developed relationships with a range of new clients, becoming the company’s top-performing salesman. He adopted the slogan “Always tell your clients the truth” and if ever it looked as though a delivery was going to be late, he would not try to make up excuses but would apologize and give an honest explanation of the reason for the delay. In this way he could turn a problem to his advantage, because his clients came to trust him all the more. By always offering a solution as well as apologizing, he made sure that the relationship of trust was preserved. This episode in Fujisawa’s life gives a strong impression of his character and exhibits just the same attitude as he showed later in his career.
He entered the newly founded Honda in 1949, and in 1964 was promoted to vice-president. In 1973 he retired from this position (along with Soichiro Honda himself) and became a corporate adviser to the company. After his retirement, he opened an antique shop in Tokyo.
